Businesses in the Digital Age must have a legitimate Web presence in order to gain consumers' trust. Your website doesn't have to be flashy, but a strong Web presence can make your company appear credible and established.
While a single, stagnant webpage might have been enough five years ago, customers today want engaging, innovative digital solutions that allow them to interact with brands on a personal level. All it takes is one look at the premise of the new Pokémon GO app to understand why it is so popular among people of all ages.
If you're trying to start or grow a company in California, turn to a Redlands commercial lawyer from Eric D. Anderson Law, LTD. Call 909-283-5494 to speak with a business attorney who can help you navigate federal, state and local regulations that pertain to your company.
Until then, read on to learn four ways a mobile app could help grow your business:
- It will increase your visibility.
GeekWire reports that researchers at Flurry determined the average American spends more than 2.5 hours on a mobile device every day, and apps take up a whopping 86 percent of that time. That means even if the customers who download your app don't use it every day, they will still see it as they scroll through to other apps.
- It will help you stand out.
If you create an app for your business, it's important to remember that you're not competing against American giants like Wal Mart or Amazon. Instead, you're competing against the other businesses in your industry, and most small businesses don't have their own app.
- It will foster customer loyalty.
Consumers love feeling special, and Forbes reminds readers that customers are more likely to stick around when they feel like a priority. That means you should create an app that actually provides value and does not merely serve as an additional advertising platform for your business.
Regardless of your industry, there are dozens of ways that you can provide value to consumers through relevant digital content. Ultimately, if customers feel that you genuinely care about them – and not just their discretionary income – they are more likely to remain loyal to your brand.
- It will encourage customer engagement.
If you don't know what your customers want, how can you give it to them? Savvy business owners should already be monitoring their online reviews, but a mobile app provides a place for customers to reach out directly, and it doesn't necessarily have to be just for complaints. For example, if you sell a food product, you could create a space on your app for customers to share their favorite recipes, which will increase both customer loyalty and brand recognition.
Starting a new company is exciting, but it can also be overwhelming. A Redlands business attorney from Eric D. Anderson Law, LTD can help you structure your company in accordance with local, state and federal laws, and develop contracts to protect your interests. Call 909-283-5494 to schedule an initial consultation today.